Digital Campaign Identity & Release Assets
Designed the visual identity and core digital assets for Bad Intentions, a commercial music release distributed in partnership with Nyce Sound Production. The objective was to develop a premium, cohesive visual system adaptable across streaming platforms and promotional formats.
The artwork needed to remain impactful at thumbnail scale while supporting broader promotional applications across a phased release strategy.
Concept & Visual Direction
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The primary cover establishes the visual identity through a controlled black and gold colour system and high-contrast cinematic grading.
Vertical typography framing was introduced to create strong visual structure and recognisable branding across platforms. Particular attention was given to legibility at reduced digital sizes, ensuring clarity within streaming environments.
The goal was to create a premium, confident tone while maintaining consistency and platform adaptability throughout the campaign lifecycle.
Tracklist & rollout Asset System
The tracklist layout extends the established visual language while introducing clear typographic hierarchy and structured alignment.
The gold accent system is retained to preserve brand consistency, while spacing and weight variation guide readability across digital and print formats.
The system was designed to scale across pre-release singles and the full EP launch, ensuring visual continuity throughout the campaign lifecycle and across multiple touchpoints.
Project Information
Client
MANNIE / Nyce Sound Production / DefJam Recordings
Industry
Entertainment & Media
Project Type
Digital Campaign Identity
Scope
Visual Identity Development & Multi-Platform Asset Design
Deliverables
Primary Key Art (1:1 Format)
Tracklist Layout System
Streaming Platform Exports
Promotional Visual Assets
Role
Creative Direction & Graphic Design
Year
2022